Jepchumba’s African Digital Art (ADA) is a website that highlights art, design, and technology inspired by Africa in one place. Launched about eight years ago, ADA has become the leading source championing art and technology culture in Africa. Yet, there remains a good number of people unaware of the brilliant work Jepchumba is doing.

 

Through ADA, you can find a wide variety of digital technology projects from African and non-African creative people alike. Animation, film, photography, graphic art and design, and more is regularly featured on the website. Jepchumba, the woman running the machine, is of Kenyan origins. She is a digital artist and enthusiast who is also passionate about digital media and Africa. She started ADA to celebrate African art, design, and technology, as well as the intersections between the three. ADA reveals rising talents, exposing over a thousand artists since its inception, as well as established ones.

 

It pushes digital boundaries and provides a visually stunning insight into the minds of creatives picturing Africa in new and unique ways. For instance, this Mexican illustrator’s interpretation of a character he calls “Mambacore,” which is a robot inspired by African masks.

(ADA)

(ADA)

 

Then, there is Evozon Game Studio, a Romanian digital art and game development studio that has worked with creating fantastical art showing environments and characters drawn from African cultures.

(ADA)

(ADA)

 

ADA has also shed a light on a haunting photo essay by August Udoh, a Nigerian photographer takes the viewer into the world of dambe, traditional boxing from the Hausa of Nigeria.

(ADA)

(ADA)

 

 

Digital collages by Ingrid Baars meld “cult objects” from African cultures such as antiques carved from wood with real women’s faces, thus reinterpreting African femininity.

(ADA)

(ADA)

 

One of the films that appearing on ADA is, “Excuse me, while I disappear.” Written, directed and edited by Michael MacGarry, the film centres on Kilamba Kiaxi, a ghost city built outside Luanda, Angola thanks to Chinese investment about a new city built outside Luanda, Angola by a Chinese construction company.

 

What do you think of the initiative behind ADA? Kindly share your thoughts in the comments section or on Twitter @rafeeeeta