Author Archives: Devon Karbowski

About Devon Karbowski

Devon Karbowski graduated from the University of Minnesota Duluth in 2015. He received a BA in Writing Studies with an emphasis in Professional Writing and a minor in Philosophy. Currently, he is using his degree to pursue a career in freelance writing, proposal writing and social media management. The focal point of his MUI PR articles will involve public relations related topics.

4 marketing lessons we can learn from Bethesda

Fallout 4

Bethesda recently released their highly anticipated action role-playing game “Fallout 4,” and after only 24 hours, the developer sold 12 million copies, potentially making it the best selling game of 2015.     While many believe that the popularity of the series was the biggest contributing factor to the success of “Fallout 4,” it’s hard… Read More

4 PR lessons we can learn from Blizzard’s ‘Warcraft’ movie

Warcraft movie release image

Blizzard and Legendary Pictures released the trailer for their upcoming “Warcraft” movie at the 2015 BlizzCon event, which is based off of the developer’s real time strategy game, “Warcraft: Orcs & Humans.” While many fans of the 21-year-old series were excited to see that there would be a movie adaptation, Blizzard has been dealing with… Read More

Petition calling for DEA chief termination continues to grow

DEA takes down marijuana plants

DEA Chief Chuck Rosenberg caused public outrage in early November after he told reporters that he considered medical marijuana to be “a joke.” As a result of his statement, thousands of people have called for his resignation.   “What really bothers me is the notion that marijuana is also medicinal because it’s not,” said Rosenberg. “We… Read More

3 crisis communications lessons we can learn from the KKK leak

Guy Fawkes masks are worn

The hacktivist group Anonymous started leaking the names of over 350 individuals that they claim are Ku Klux Klan (KKK) members on Nov. 5. This incident is potentially damaging to any employer that had an employees name appear on Anonymous’s list.   With the rise of hacktivism, it’s important for PR teams to have a plan… Read More

Lebanon bombings go ignored in recent series of ISIS attacks

Man walks under the Eiffel Tower

France was hit with a monumental tragedy on Friday, when over 120 people were killed in Paris by a combination of ISIS-credited suicide bombings and mass shootings. Similar attacks by ISIS occurred around the world within the same week, yet these other acts of terrorism haven’t been given as much media attention.             Suicide… Read More

ExxonMobil under increased scrutiny

Exxon gas station

New York’s attorney general, Eric Schneiderman, has launched an investigation into ExxonMobil to find out whether or not the company lied about the potential effects climate change has on both the environment and their finances.   Schneiderman’s investigation wants to know if Exxon took part in deceptive business practices and fraud. Exxon now has to… Read More

‘Assassin’s Creed Syndicate’ sales spike after slow first week

Assassin's Creed: Syndicate game

Ubisoft was worried their newest title “Assassin’s Creed Syndicate” wouldn’t sell as well as they had hoped after the first week of sales were lower than expected. However, the developer reported that the second week’s sales numbers were on the rise.         Gamers were hesitant to purchase the next game in the “Assassin’s… Read More

Senate launches Turing Pharmaceuticals investigation

Martin Shkreli stands in a window

The U.S. Senate sent the CEO of Turing Pharmaceuticals, Martin Shkreli, a letter on Wednesday informing him that the company is under investigation for the massive price increase of Daraprim.   Turing Pharmaceuticals was hit with a lot of negative PR after they raised the cost of Daraprim from $13.50 to $750 per pill, but… Read More