Author Archives: Moyin Bamgboye

About Moyin Bamgboye

Moyin Bamgboye holds a bachelor’s degree in mass communication and a master’s degree in marketing communications. She’s a media junkie and a public relations enthusiast adept at converting research insights into brand stories. Moyin loves to travel and enjoys a good Netflix marathon. She reports on a variety of stories for MUIPR, with a focus on public relations, technology, and innovation. Follow her on twitter @mo_yeen

May the 4th be with you: 9 brands that geeked out on Star Wars day

Brands geek out for Star Wars Day. May the 4th Be With You

Brand PR teams around the United States discovered Monday just how important pop culture is to their marketing communications. Earlier this week, on Monday, May 4 to be exact, mobile and social audiences around the globe took to twitter, facebook, instagram and pinterest, to share status updates with the phrase “May the 4th be with… Read More

Everything you need to know about Protein World’s controversial “Are You Beach Body Ready” campaign

A Protein World advert displayed in an underground station in London which says Are you beach body ready?" has a petition calling for its removal; the petition has gathered tens of thousands of signatures

Once in a while, our PR team comes across an ad campaign littered with flubs that make us wonder whether the team behind the advert checked in with their PR and/or legal team before they developed the campaign. Such is the case with Protein World, a London-based weight loss supplements company that deployed a print… Read More

5 of the most offensive and stupidest PR fails of 2015 so far

Reputation Management: Biggest PR fails of 2015 so far.

Its been a busy quarter one for major Public Relations blunders. Nowadays, it appears not a day goes by without a certain brand or individual making some unfortunate and sometimes unforgivable mistake on a broadcast network or on social media. As a followup to our listicle of the biggest PR disasters of 2014, let us relive… Read More

Abercrombie & Fitch Ditches “Model” Employees & Sex-Sells Policy

Abercrombie & Fitch is making policy changes. Attempting to tone down the sexual nature of their notorious marketing strategy, store employees will now be called “brand representatives” instead of models, as they were previously referred to. The brand made famous for celebrating conventional beauty only is also looking to employ people who are not model-like. Applicants will no… Read More

KFC UK Moves to Rebrand With Emotional Advertising 

After 10 years of steady growth, KFC UK experienced sales slumps in 2013. Since then, the fast food giant is looking to rebrand its image by connecting to its consumers through the use of emotional appeals in their new campaigns. The campaigns will also incorporate digital strategies. KFC believes that it needs to rebrand in order… Read More

Twitter Announces New Product and Policy Updates to Stop Cyberbullying

techandinnovationdaily

Cyberbullying has fast become the norm on social media. Cyberbullies hide behind the anonymity of their usernames and Twitter handles to spread malicious and threatening messages to unsuspecting users across various social media platforms. Twitter’s director of product management, Shreyas Doshi, announced last week that the company is making new products and updating its violent threats… Read More

Clorox Apologizes For “Where’s The Bleach” Tweet

Clorox Picture

Social Media presents brands with opportunities to reach their audiences directly. It also offers a great platform for brands to generate awareness and engage with and get feedback from consumers. Brands have overtaken social media, and they’re all competing for consumers‘ attention. Last week, Clorox got noticed, but for the wrong reasons.   The brand came under fire… Read More

Google and the EU: A Lesson on Internal Communications During a Crisis

After five years of investigations, the European Union (EU) has charged Google with violating antitrust rules. It’s the belief of the EU that Google has an unfair advantage over competition because of its digital dominance. This is in reference to Google’s comparison shopping product in the European Economic Area (EEA). In a separate investigation, the… Read More