Author Archives: Ryan Lawless

About Ryan Lawless

Ryan Lawless is an undergraduate student at Fordham University. He studies English and Spanish as majors, and philosophy as a minor. He won the Margaret Lamb Writing to the Right-Hand Margin award for creative fictional writing, and has been published in Fordham's literary magazine The Ampersand, and its newspaper, The Observer. Ryan grew up in New York, but is also an Irish citizen. He enjoys fiddles, coffee, and music.

Branding nations: Using PR to boost tourism, evolve cultural image

The domain of public relations is not limited to corporate and commercial spheres. In recent years, the popularity of nation branding has exploded — that is, the application of public relations strategies to entire nations.   Governments have been working with public relations firms in the last decade to analyze and rework their brand as… Read More

5 things you may not know about Africa

A group of children dressed in colorful clothing standing near each other

Last year’s Ebola outbreak provided media outlets an opportunity to report on Africa in a fair and considerate way. Unfortunately, the media did not seize this opportunity and instead distorted Africa’s image.   To work against such misunderstandings requires taking small steps. The list below entails some facts about five African countries, which are included in… Read More

WhatsApp: A networking trend among millennials

Individuals in business attire sitting around a white conference table

Days of lengthy in-person meetings may soon become a thing of the past. In the Kenyan town Maru and the Tanzanian city Arusha, WhatsApp has been successfully implemented as a platform for health workers’ communication.   Generation Y has been bred to communicate best in quick, electronic snippets of information. This leaves the impression that… Read More

Rebranding tobacco: Greece’s tobacco epidemic

Sandy in the movie "Grease" holding a cigarette with text reading "Tell me about it, stud."

The United States has made drastic efforts over the last 50 years to decrease cigarette smoking.  In 1966, the Federal Cigarette Labeling and Advertising Act was issued, mandating that cigarette packaging display health hazards to inform the public. Smoking in public places was then banned in the 1980’s, and tobacco advertisements were no longer allowed… Read More