Category: Public Relations

How Megyn Kelly Won 2016 with “Settle More”

Megyn Kelly has had a whirlwind year. During this election cycle, she famously feuded with Donald Trump, who called her a “bimbo,” “lightweight,” and “crazy”; urged his supporters to boycott her show; and questioned the legitimacy of her abilities as a journalist. She also admitted to being sexually harassed at Fox News by Roger Ailes… Read More

Ralph’s and Ryan’s tricky breakup: The reality of dropping a disgraced partner

There has been no shortage of coverage of Ryan Lochte and his antics in Rio. The decorated swimmer’s inebriated and irresponsible behavior cost Brazil valuable law enforcement resources and embarrassed the United States. Though Lochte apologized in an interview with NBC’s Matt Lauer, as well as in a statement posted to Twitter, the damage was… Read More

Seaworld’s announcement expands much farther than theme parks

SeaWorld has recently announced that they are going to put a stop to their controversial shows using orcas. Their claim that they are no longer going to breed orcas for use at the theme park is being declared as a step towards animal protection and conservation. For years, SeaWorld has been subject to bad publicity after… Read More

4 marketing lessons we can learn from Bethesda

Fallout 4

Bethesda recently released their highly anticipated action role-playing game “Fallout 4,” and after only 24 hours, the developer sold 12 million copies, potentially making it the best selling game of 2015.     While many believe that the popularity of the series was the biggest contributing factor to the success of “Fallout 4,” it’s hard… Read More

4 PR lessons we can learn from Blizzard’s ‘Warcraft’ movie

Warcraft movie release image

Blizzard and Legendary Pictures released the trailer for their upcoming “Warcraft” movie at the 2015 BlizzCon event, which is based off of the developer’s real time strategy game, “Warcraft: Orcs & Humans.” While many fans of the 21-year-old series were excited to see that there would be a movie adaptation, Blizzard has been dealing with… Read More