Women and women’s rights have come a long way, both in America and around the world. However, it’s undeniable that there is still a lot of progress to be made before we achieve true worldwide gender equality. While many women’s rights groups address this problem by working towards raising awareness about, and ultimately eradicating, issues like unfair wages for women, one group is taking a unique approach: pushing for the U.S. government to give the $20 bill a facelift to feature a woman who has made a positive impact on America in the past.


This is an idea previously presented in a speech by President Obama, but it hadn’t gained momentum until it was adopted as the goal of an organization called Women on 20s. The group is seeking to make the concept a reality by 2020, the year that will mark the 100th anniversary of the 19th amendment — the women the right to vote.


In an effort to determine which influential woman from American history most deserves to have her face replace that of President Andrew Jackson on the $20 bill, Women on 20s is presenting potential choices and leaving the decision up to voters. Potential figures include Eleanor Roosevelt, Clara Barton, Sojourner Truth, Rosa Parks, and Margaret Sanger.


The contribution being made by Women on 20s to the movement towards gender equality is extremely significant, whether their goal is ultimately realized or not.


As we know in PR, the success of a message or an action is in its ability to be recognized by as many people as possible and its power to influence wide audiences. In a similar sense, the goal of putting a woman’s face on paper currency is one that truly takes women’s equality to a level at which it is, at the very least, being recognized and reinforced on a daily basis by an entire population.


Currency is something that is integral to our lives. By making it a tool in the movement towards gender equality, we can finally make women’s rights an integral and unavoidable part of our lives, as well.


What do you think of the prospect of having a woman’s face on American currency? Which influential woman from history would you vote for, or nominate, to appear on the $20 bill? Share your thoughts below or tweet me @tamarahoumi