Throughout history, individuals seeking to address major social and political issues have employed a variety of methods and approaches in their efforts. Of course, it can only be assumed that with such a multitude of platforms and a strong freedom in how one chooses to use them, there are sure to be instances of serious controversy when it comes to statements made and positions taken in regards to certain issues.


The latest bit of controversy has erupted in response to one video which seeks to address the foul realities of women’s issues in society by highlighting the problems with some particularly foul language. What’s more, the “activists” dropping the “f-bombs” alongside some major “truth bombs,” as headlines have referred to it, are not your typical potty-mouthed bunch; they’re young girls between the ages of 6 and 13, and they’re spewing curses left and right to draw attention to some of the biggest problems facing women today.


The “F-Bombs for Feminism” campaign, which was created by the for-profit company FCKH8, aimed to approach the issue of gender inequality with a novel approach in an effort to change how we as a society view and relate to these issues. By having these young girls get in front of a camera and rant about the injustices faced by women in modern society while using language not normally associated with kids this age, the company was not expecting anything short of a stunned reaction from audiences.


What it sought to demonstrate by instigating this reaction, however, is that we as a society seem to be more shocked about the language being used in the video than the completely unjust statistics being presented. In doing so, the video ultimately seeks to force us to realize that we should be more uncomfortable with gender inequality than we are with a group of young girls using inappropriate language.


The video claims to have these girls using bad language for a good cause, and there’s no doubt that the issues which the video seeks to draw attention to are extremely important for us to address as a society. However, the approach that this particular video has taken is hard to justify. It is not so much that the message of the video is unclear or that what it was attempting to accomplish is lost on the audience, but merely the fact that the way it has chosen to go about it seems entirely inappropriate.


Our society naturally likes to cling to anything that captures us with a new and unprecedented shock factor. It is for that reason that a method like this might be considered one of the most effective for drawing attention to feminist issues, and it certainly has made the video a major story since its release. However, the discussion taking place around the video still largely fails to discuss the feminist issues to which it sought to draw attention; instead, it focuses on the new controversy of having young girls cursing in viral video.


What the video has ultimately done is simply give society another major conversation to distract us from the one we should actually be having. Furthermore, it does so at the expense of feminism even more than other detractors, because this one almost submits to the concept that feminist issues cannot receive attention lest they get linked to these larger gimmicks and displays. This inadvertently goes to belittle women’s issues further by attempting to publicize them in a rather tasteless way that only suggests they are not important enough to be discussed on their own.


Bringing attention to women’s rights issues at large is not a simple task. However, the difficulty of the task is not one which should be met by efforts which essentially risk compromising the importance that these issues deserve to hold on their own. The offensive nature of gender inequality should not be met with more offensive behavior in an attempt to right that wrong. Attempts to alleviate feminist concerns without taking these considerations into account are hardly efforts which can result in a victory of which we can be proud.


How do you feel about the “F-Bombs for Feminism” campaign? Share your thoughts below or tweet me @tamarahoumi