Established in 1993, the World Travel Awards acknowledge and reward excellence in the travel, tourism, and hospitality industry. This year marks the 23rd anniversary of the World Travel Awards, and it looks like Kenya is leading in terms of tourism, travel, and hospitality in Africa.

 

The country is renowned for its tourism industry and attracts thousands of tourists each year. Travel and tourism apparently made up 12.1 percent of Kenya’s gross domestic product in 2014. That number is expected to rise, leading to more employment opportunities in all sectors in the the industry. It should thus come as no surprise that Kenya puts a lot of effort in boosting tourism.

 

 

These efforts have been noticed and celebrated at the 2016 World Travel Awards, held in Zanzibar, where Kenya was leading in several sectors. Africa’s leading airline, according to the World Travel Awards, is Kenya Airways. The national carrier is also the leading business class airline. Diani, a beach resort on Kenya’s Indian Ocean coast south of Mombasa, is Africa’s leading beach destination. Nairobi, Kenya’s capital, is the leading destination for meetings and conferences.

 

The Maasai Mara National Reserve took the title of Leading National Park, and its Cottar’s Bush Villa was named the leading luxury private villa. The accolades continue as Africa’s leading destination is Mombasa, where the leading cruise port is also located. The Kenyan Tourism Board also appeared as the leading tourism board in Africa. This is not the complete list, as Kenyan resorts, hotels, and others also appeared leading in their respective sectors.

 

Have you been to Kenya? Do you agree that Kenya is leading in terms of African tourism and travel? Let us know what you think in the comments or on Twitter @rafeeeeta