When it comes to things that are stereotypical yet proud characteristics of The United States of America, one important staple worth discussing beyond apple pie and baseball is the love of Budweiser. Whether it’s because of their partnership with The National Football League or that some of their cans have the American flag on them, there’s just something so iconic about drinking Budweiser as opposed to Bud Light or Corona.
Additionally, Budweiser’s Super Bowl commercials, whether it’s the 2014 classic of a puppy befriending a Clydesdale or the 2017 Super Bowl commercial which details their production of cans of water for victims of Hurricanes Harvey and Irma, the company has done a fantastic job of marketing their products to the masses.    
Being the self-described “King of Beers”, the Anheuser-Busch brand and producer of popular drinks such as the Select 55, Budweiser Select and the undrinkable Budweiser Chelada, is immortalized in American culture irrespective of the jokes that it and other beer brands receive from late night programs. For instance, host of “Last Week Tonight” John Oliver delivered on a promise to drink an entire bottle of the not too delicious Bud Light Lime and say it was delicious on air if FIFA President Sepp Blatter resigned.

Sadly though, as synonymous as Budweiser is with American culture, a recent poll conducted by Beer Marketer Insights shows that the beer-drinking community is moving away from Budweiser and other mass produced brands, in favor of craft beer and spirits in general.
Among the top three mass produced beers in the country, Budweiser is not on that list either. To make their matters worse, Budweiser was embarrassingly replaced by Miller Lite, the same brand that produced “The Champagne of Beers” Miller High Life. Still at the number one spot, is the actual king of beers (simply by numbers only) and Mr. Worldwide’s favorite, Bud Light.

an image of top selling beers in the us by sales volume, as of 2017

Budweiser not in top 3 beer favorites (usa today)

Bud Light’s sales numbers are astronomically higher than its other competitors. In 2017, Bud Light achieved an unbelievable $5.65 billion in total sales whereas Budweiser sold a total of $1.97 billion relative to Miller Lite’s $2.03 billion. What’s even more surprising than Bud Light’s unexplained success is that popular craft beers saw their sales drop.
Boston Beer Co. and Sierra Nevada both saw sales drop by noticeable numbers, from 80,000 to 300,000 barrels less sold.
Studies show that the Millennial demographic is drinking more spirits and wine as opposed to beer in general. While alcohol consumption in America has stayed consistent with total sales at $34.4 billion, the sub categories of alcohol consumption is changing overall.

How do you feel about the changing alcohol game? Tell me on Twitter at @CaptainKasoff.