Barbie’s controversial appearance with her absurd proportions and unrealistic image has provoked criticism about the doll’s design in recent years. Not only has the company noticed the public’s discontent, but they are taking innovating actions. Mattel recently announced that they will be releasing a new line of Barbies in 2016. However, the stereotypes don’t seem to end with the Mattel, as many are seeing flaws with the doll’s new look related to racial stereotypes — in particular with the appearance of the Asian Barbie.

 

(WordPress/kkasulis)

(WordPress/kkasulis)

The new line of dolls Barbie will release includes seven skin tones, 18 eye colors, and 18 hairstyles, and an additional three new body types. Yet, the Asian Barbie’s design is very limited with its straight black hair and stereotypically arranged body type that comes in everything but curves. Barbie has never been very successful at achieving an accurate depiction of Asian ethnicity, with dolls such as “Oriental Barbie” which was featured as on Barbie’s official website as “dainty and elegant in this beautiful costume reflecting the influence of the Orient.”

 

The innovative step Barbie has dared to make is filled with the right intentions, but Barbie is failing to take the informed steps in designing their new line of dolls. If the creators are able to recognize that white Barbie should come in different sizes, shouldn’t their research also indicate that women of other races also vary in size?
What do you think of the new collection of Barbie dolls? Are the designs accurately portrayed? Let me know by tweeting me @julimiller97