Last Wednesday, Amazon launched their “Prime Day” sale that offered deals to those with Prime memberships, but many customers were left sorely disappointed.

 

The goal of this sale was to increase subscriptions of the $99 annual Prime loyalty program membership by creating a Cyber Monday-esque event. This sale excited Prime members after Amazon advertised Prime Day as having “more deals than Black Friday.”

 

When the sale started, many customers felt disappointed in the type of products that went on sale. Rather than offering big deals on a variety of electronics, items like socks, Sharpies, detergent, and baby wipes went on sale. Disgruntled customers tweeted their dissatisfaction over the sales using the hashtags #unhappyprimeday, #PrimeDayFail, and #AmazonFail.

 

 

When highly sought after items finally went on sale, the product would sell out almost immediately. Prime Day customer Doug Messer found himself disappointed when he wasn’t able to purchase the products he actually wanted.

 

“We found a TV we wanted and when we went to claim it, we were added to a wait list. Not really a deal if only a certain percentage of visitors can take advantage of it,” said Messer.

 

 

Pace University’s marketing professor, Larry Chiagouris, believes that the disappointment these discounts caused may numb customers to future Amazon sale announcements.

 

“They haven’t damaged the trust people have in the overall Amazon brand, but they have done major damage to the credibility of sales announcements going forward,” said Chiagouris.

 

If Amazon plans on making Prime Day an annual event, they will have to step up their game by putting high-demand items on sale. Making the same mistake twice could cause more membership cancellations than it does subscription purchases.

 

Were you disappointed in the sale? Did you find any hidden gems? Leave a comment or talk to me on Twitter @Karbowski_Devon.