As it turns out, the hospitality industry might not be the biggest fans of social media personalities, particularly following a strange encounter between a YouTuber named Elle Darby and The White Moose Hotel in Dublin. On January 16, The White Moose Hotel posted on their Facebook page, an email from the health and beauty YouTuber essentially requesting a free five-night stay in return for promotion on her YouTube channel.
In the initial email, Darby requested the stay for her and her partner and in return, offered to illustrate the hotel in her YouTube videos and post several photos on her Instagram page, in an attempt to “bring traffic to their hotel;” Darby also added that in return for a complimentary stay at the Hotel, she will “recommend others to book up in return.” 
Paul Stenson, the owner of The White Moose Hotel posted Darby’s email on their Facebook page and berated the YouTuber. Stenson indicated that if they hypothetically would let her stay in the hotel for five nights without charge, then how would his staff, and utilities be paid? Stenson, although not directly revealing Darby’s identity, mentioned in his response to her, that they too have a significant social media following and advised that Darby “pay her way like everyone else.”
However, Darby’s identity was revealed through other means; she’s received numerous negative comments that resulted in a video post on Youtube, where she allegedly claims that she is receiving death threats. In her defense, Darby’s followers went after Stenson and The White Moose Hotel for their demeaning response to the YouTube personality.

an image of the post from white moose hotel where they ban all bloggers from their hotel

White Moose Hotel Bans all bloggers from establishment (prdaily)

Given their response to Darby and the ensuing chaos, The White Moose Hotel banned all bloggers, vloggers, YouTubers, social media influencers and people in the same field as Darby from staying there.

In their post on Facebook, they cited social media influencers “nastiness, hissy fits and general hate displayed” despite never making her appearance known; the hotel also illustrated that Darby turned the backlash into self-victimization, a theme that the hotel feels is very prevalent in the blogging industry.
In the Facebook post, the hotel concluded their post stating that “Perhaps if you went out and got real jobs you’d be able to pay for goods and services like everybody else. Just a thought!” 
The responses from their followers consisted of comments about Darby and the entire “blogger and YouTuber” culture, with people uploading pictures of unappealing food and calling themselves a “food blogger” among many funny comments.
Stetson later stated on Snapchat that he’s skeptical of influencer marketing as a whole and that Darby would only show the hotel attention for a free stay.

How do you feel about influencer marketing? Tell me your feelings over on Twitter at @CaptainKasoff.