For holiday shoppers, Black Friday is either the best day of the year because of the incredible deals or the worst day of the year because of the crowds. This holiday season, retailers are solving this problem by putting the majority of their deals online and closing many physical store locations.


Popular holiday shopping venues, such as Nordstrom, GameStop, Marshalls, and REI, will remain closed on Thanksgiving. REI is closed on both Thanksgiving and Black Friday. The outdoors retailer is going so far as to pay employees to not come into work. Tim Spangler, REI’s senior vice president of retail said, “We felt like taking a break on one of the busiest days of the year sent a really clear message about what matters most.”  



Black Friday has transformed into the busiest online shopping day of the year. Instead of waiting for hours in long lines and hoping the product you want is still on the shelf, shoppers can find the perfect gifts from the convenience of their homes. A study conducted by Deloitte revealed that approximately 66 percent of Black Friday shopping will be done online. According to Adobe’s holiday 2015 predictions, 27 percent of all purchases made on Black Friday will be made from mobile devices.


Black Friday has transformed from a one day affair into a weekend-long shopping bonanza. This change has spurred retailers to put less stress on the one single day of shopping and focus more on creating an enjoyable customer experience.


Mobile apps allow users to browse and reserve items before ever arriving at the store. Having large in-store deals on a certain day is not the best way to stand out from the competition. In order to differentiate themselves, retailers must keep their technology platforms up to date and provide excellent customer service to the consumers who do shop in person. The shift from in-store to online shopping marks a transformation rather than a decline in Black Friday shopping.


Will more stores shut their doors during the Thanksgiving weekend moving forward? Will REI see a decrease in profits due to their new Black Friday policy? Feel free to leave a comment or find me on Twitter @Andrew_Morse4