One can not deny that social media is a key asset for businesses to drive growth. The need for “connectivity” is key in reaching a critical mass, without experiencing real financial hassle.  It is why conferences like Social Media Week (SMW) exist, to “help people understand how to achieve more in a hyper-connected world.”


Photo: Social Media Week

Photo: Social Media Week

The annual event will kick off this coming Monday, February 17 through to Friday, February 21, in eight cities around the world: Bangalore, Barcelona, Copenhagen, Hamburg, Lagos, Milan, New York and Tokyo.

With this year’s launch comes new resources in the form of ideas, concepts, analytics and motivation, for individuals and businesses to propel their brands to success.


The theme this year, “The Future of Now, Always On, Always Connected,” is aimed at assessing the effects of social media on a global level.  According to the SMW organization, “In 2014, Social Media Week will peer deeper at this shift on a global level across all of our cities around the globe. This will provide a framework for the thousands of individuals and organizations around the world to address questions related to the impact and reach of social media and technology and draw inspiration from thought leaders who will share their own ideas and inspire discussions.”


In New York (NY), there is intense excitement in the air about SMW.  From networking mixers and parties to panel presentations on social media tools and trends across segments such as Marketing, Entrepreneurship, Technology and Media, SMW NY will be beneficial for anyone who experiences it this year.


One particular SMW NYC event that we are really excited about is the “Advances in Global Entertainment Technology,” a SMW grand finale event hosted by innov8tiv, IBOM LLC, Black Enterprise, iROKOtv and NYU.  The event will be structured in the form of a panel presentation, and it will feature four social media and tech innovators who will:

  1. showcase latest growth trends worldwide
  2. discuss rising coverage of technology innovation
  3. identify how social media technology is being used by Africans in the Diaspora
  4. speak on the continuous globalization fueling the proliferation of the entertainment technology market.

The panel will be held at 7 p.m. EST on Friday, February 21, at the Tishman Auditorium in Manhattan, NYC.  Additional information on the event is available here.


With conferences like SMW, Social media will continue to be a huge part of the world we live in today.  Those who take advantage of it, will benefit because as SMW puts it, “Communication technology unites us, relays news equally with opinion, transports us to worldwide events, and shrinks distances between our relationships.”

For more information about Social Media Week 2014 visit their website


So, what are your thoughts on the social media week platform?  Feel free to share your insights via the comment section, or tweet me @procsss.