The beauty industry has been ripping you off for years. Grace Choi from Harvard Business School, recently discovered that most make up — particularly eye shadow — is created using the same type of ink that you most likely already have in your home: printer ink.

 

Mink Tutorial (businessinsider.com)

“The makeup industry makes a whole lot of money on a whole lot of bulls—,” Choi said at TechCrunch Disrupt this week according to Business Insider. “They charge a huge premium on something that tech provides for free. That one thing is color.”

 

With this knowledge in tow, Choi designed a new (adorable) printer dubbed “Mink 3D Printer” that can literally print make up.

 

You can find any color on your computer (whether it be from a website or from a picture), drag and drop it onto a program. With a few other simple steps, Mink will print that exact color as make up.

 

Mink Tutorial (businessinsider.com)

The results are astounding. Using this simple program and incredibly amazing idea, you can have any shade at your fingertips at any time. Buying eye shadow at the drug store or at Sephora for $12 will become obsolete.

 

What does this say about the make up that we are purchasing today? One would hardly think to smear on some printer ink onto their lids before heading out for a night on the town. However, if that is all eyeshadow is, why would we not invest in this amazing new tool that makes make up cheaper, more convenient, and easier to pick any shade we may want?

 

To view a video on the full tutorial, check it out on AOL.

 

What do you think of this new technology? Would you use it to print your make up at home? Does it make you not want to buy eyeshadow that is generally used with printer ink? Tell me your thoughts and comment below or tweet me @kateeb790!