For the past 50 years, Nike has been one of the (if not the) biggest sportswear names in the world. The distinct swoosh logo and “Just Do It” trademark are instantly recognizable to people on every continent, and the brand has sponsored some of the most influential and popular athletes in history including Michael Jordan, Cristiano Ronaldo, Lebron James, and many more.
Though the past few years have seen Nike rival Adidas‘s popularity surge in the sneaker market, Nike still holds incredible influence over what people wear on the street. From classic Air Max shoes to Kobe Bryant’s signature on-court kicks, countless Nike models continue to grace sidewalks and ostensibly will do so for the foreseeable future. That being said, the Nike fanbase is a demanding one, and the company recently released some news that will certainly appease those loyal to the brand.
Nike’s Flyknit Racer model was the flagship sneaker that introduced the now ubiquitous Flyknit technology. Unlike traditional sneaker uppers which are usually manufactured by sewing together a handful of canvas, leather, nylon, or synthetic panels, Flyknit uppers are composed of countless yarns that are woven together to create a strong, yet light network that conforms comfortably to the wearer’s foot. The technology was rolled out in 2012, and Nike put its best foot forward by presenting that technology on the Flyknit Racer’s aggressively sleek silhouette.
Four years have passed since Flyknit’s release. The material has been implemented in countless new sneaker models, but Nike is bringing Flyknit back to its roots with the release of a (nearly) all-black Racer. For years, Nike fans have scrambled to purchase black-and-white colorways of the first Flyknit sneaker including the “Oreo” and “Oreo 2.0,” which are woven to appear, from afar, grey and white, respectively. There has never been an achromatic Racer that approximates black until now, but the community’s wish is finally being granted.
Anthracite yarns comprise the upper and the swoosh is woven out of darker, black yarns. The result is a subtle branding that can only be seen if close attention is paid to the shoe, which makes this iteration of the Racer a bit more mature than older ones. The midsole is a refreshing white that adds some needed contrast to the colorway, and the insole sports the signature Volt color that appears on so many Flyknit sneakers.
The sneaker is set to release tomorrow, September 8, but will probably sell out quickly given the popularity of other achromatic Flyknit Racer colorways. A prospective buyer’s best bet would be diligently refreshing the Nike web store with credit card in hand on the day of the release.
Do you own any Flyknit sneakers? Let me know here or on Twitter @BillChangNY