Deola Sagoe. Photo:

Deola Sagoe. (

Deola Sagoe is one of the most celebrated haute couture fashion designers from Nigeria. Over the years, she has attained  and maintained international recognition for her self-titled brand label. The Deola Sagoe brand was launched in 1989 and is currently headquartered in Lagos, Nigeria. The brand celebrates the inherent, ethnic glamour found in local African fabrics, hand-woven materials, and traditional African techniques. She is a visionary with a unique approach to a craft that has gained her fans and followers all over the world. Some of her fans include Will Smith, Samuel L. Jackson, and talk show maven Oprah Winfrey.




Deola Sagoe at 2010 South Africa Fashion Week

Deola Sagoe at 2010 South Africa Fashion Week. (

Sagoe’s designs present a unique vision and attitude for the modern woman. She has been quoted describing the woman she designs for as:


“The Deola Sagoe woman has the mysterious and engaging complexity that is a gift to all women. One day she is dead serious, the next she has the naughtiest sense of humor. One day she is all woman, the next she is ingénue. She definitely enjoys standing out, she is not a worker bee, but finds it far more interesting when everyone has a different point of view and yet everyone can still get along. She is colorful – she uses color to mirror her mood. She is vital – energetic – not the shy, retiring, type, but she also knows the appropriate time to hold her peace. I like the Deola Sagoe woman because she’s really like a contribution to life…”

Sagoe’s designs have been illustrated in major international beauty pageants such as Miss Universe; she has also participated in many fashion shows across Africa, United States, and Europe alongside fashion dynamos such as Donna Karan, Ralph Lauren, Calvin Klein, Chanel, and Missoni. Sagoe has been honored through the years with numerous awards and accolades.



Deola Sagoe at A/W 2011 NYFW

Deola Sagoe at A/W 2011 NYFW. (

She is a mother of three beautiful and talented daughters who have seemingly followed the footsteps of their mother and recently launched their own design label titled “CLAN.”



CLAN at 2012 ARISE Magazine Fashion Week. Photo: Kola Oshalusi/Insigna via

CLAN at 2012 ARISE Magazine Fashion Week. (Kola Oshalusi/Insigna.

To celebrate her 25th year in the industry, Sagoe rebranded her eponymous label to “Deola” and held her first solo show at New York Fashion Week featuring designs for this fall fashion season. She was interviewed by Lola Ogunnaike of Arise Entertainment 360 about the show. Watch the interview here.


What do you think of the internationally acclaimed designer? Share your thoughts with us below, or tweet me @LindaAmaechi.