The fashion industry often encourages women to look to rules and guidelines to help them decide what they should wear and what looks good on their body types. That mentality towards fashion is all beginning to change.


Style blogger Nicolette Mason and ModCloth co-founder Susan Gregg Koger have created a clothing collaboration that seeks to inspire personal style choices and help women feel like their very best selves.


Nicolette Mason is a creative writer, blogger, fashion editor, and design enthusiast. She has worked with many of the world’s greatest brands, and is the voice behind Marie Claire’s “Big Girl in a Skinny World” column.


The complete 11 piece collection (

The complete 11 piece collection (

Together with ModCloth’s Susan Gregg Koger, they have created a clothing line for all women. The collection is unique for multiple reasons. First of all, the 11 piece line is special because of the girl gang inspired look. Another interesting fact about the new collection is that the entire line is available in sizes XS to 4X. No longer is fashion categorized by sizes, and designers are not telling women how to dress. The collection instead is about girl power and allowing people to pick what feels right for them.


Mason tells Refinery29 that her and ModCloth’s co-founder Susan Gregg Koger “share a lot of the same philosophies when it comes to fashion and body diversity.” Koger has a very similar take on their partnership. In the same interview, she told Refinery29 that “given both of our backgrounds and vision of fashion for every body, developing a line together seemed like a natural fit.”


Their collaboration is definitely a success, and the clothes are great for a wide array of girls. What may even be more appealing than the tasteful designs, however, is the inspiration behind the line. Nicolette Mason says that she created the clothing to represent the collective successes of all women a fun way. “I’m sort of obsessed with all iterations of girl power,” she says, “and dismantling the idea that we have to compete with each other to succeed.”


The ladies looked to not only create clothing that is flattering for all body types, but also selected fabric colors that look universally good with all skin tones.


The collection will be available on ModCloth’s website on October 6. Until then, check out Nicolette Mason’s style blog, and stay updated by following her Instagram account.


What are your favorite pieces from the ModCloth Nicolette Mason collaboration? Post them in the comments below or tweet me @LydiaYekalam