As the nights get longer and the temperature drops, many fashion enthusiasts look forward to the benefits of fall fashion. With the cold comes the need to layer as well as a host of thicker, textured materials like wool and leather. Outfits become more interesting around this time of year, and certain retailers really shine and begin to get more traffic.
One of those companies is Todd Snyder. The brand was founded in 2011 and has always had a knack for creating casual, yet smart garments with a focus on fit and fabric. Snyder, the man behind the label, has an impressive professional history, having worked for Polo Ralph Lauren, Gap, and J. Crew, and voted one of the best new menswear designers in America by GQ.
That’s why Todd Snyder’s first flagship store opening in New York City is generating a lot of buzz. The brand had a small operation on Elizabeth Street called City Gym, which stocked pieces from Todd Snyder’s collaboration with Champion (City Gym has since closed down). The standalone location will be Snyder’s first in America, and needless to say, customers have been eagerly awaiting the opening. The store opens at a strategic time during the year, when the crowds gathered in anticipation for the opening will coincide with the shoppers simply drawn to the window displays.
Visitors will certainly not be disappointed with the brand’s offerings, either. In addition to seasonal favorites that are always stocked, like collegiate-inspired crewneck sweaters and sweatshirts or varsity jackets, the brand will be offering its Fall/Winter 2016 collection, which takes the brand’s aesthetic in a bit of a new direction. The majority of the looks on the runway were achromatic takes on classic Todd Snyder cuts and silhouettes. There were sweatpants and cardigans accompanied by blazers and boots, all of which Snyder frequently uses, but the added dark edge from the exclusion of color gave a fresh twist to the staples. The outerwear was a departure from standard Snyder offerings and introduced a hint of techwear to the usually very classic brand with utilitarian materials, like nylon.
As the brand actually has “New York” in its full name, Todd Snyder’s NYC flagship has been a long time coming. Though the designer himself is quite high-profile, it has been difficult to find places in the city to try his clothing on. This problem should be resolved once the store opens on 26th Street, just three blocks from the closest train station. That’s good news for a city that needs to bundle up in the coming weeks.
Did you get to visit City Gym while it was open? Tell me about it here or on Twitter @BillChangNY