Looking for love this Valentine’s Day? Or perhaps you need to stand out in the crowd? Well, look no further than science.

Data suggests that men see red dresses as an invitation to romantic advances.  Specifically, “men who are shown pictures of a woman in a red dress want to ask her more amorous questions than men who are shown a picture of the same woman wearing blue or green.” It’s called the Red-Dress Effect.  Additional insights from the study also suggest that red is associated in our primal minds with fertility.

This red effect does not only apply to dresses. In fact, men rate women as more open to sexual advances if they’re just wearing a red t-shirt instead of a white one. According to a recent study in the Journal of Experimental Social Psychology, a woman in red is a “signal of sexual receptivity” and this signal is what attracts the male specifies to her.


Photo: Donna Karan

Not only should you consider wearing red in the name of science and love, but red was also a big hit at the Mercedes-Benz Fashion Week in New York City.  Insights and trends from the runway suggest pairing red outfits with black accents. This could mean black opaque tights, black heels, black belts, or even a cute black bow in your hair. Whatever suits your fancy, red is definitely the color to wear on Valentine’s Day.

If you’re not looking for romantic advances, but you are looking to stand out and make a good impression, I would recommend wearing blue.  According to Lynda Goldman, etiquette consultant and author of 30 books, “Studies show that navy blue is the best color for a suit to wear to a job interview, because it inspires confidence.”

Therefore, wearing a bright blue color not only inspires confidence, but it also helps you stand out. Often times, women tend to go for black in formal situations that require dresses, because the color is flattering and slimming on any shape.  Instead of a black dress, whip out your bright colors, and get noticed today!


So what are your thoughts? Comment below or tweet me at @kateeb790!