As part of a UK sk:n clinic’s new ad campaign, British model Megan Morewood teamed up with makeup artist Liz Tagg to cover her face with prosthetic acne and shoot a video reflecting how acne can affect individuals not only physically, but emotionally as well.


Morewood, who was one of three to be featured so far in sk:n clinic’s “Acne Uncovered” campaign, initially came on board with the project for a personal purpose: to step into her sister’s shoes. According to the model, while a clear complexion is pretty important in her line of work and she has been fortunate enough not to struggle severe acne, her sister has actually suffered from serious adult acne for years. For Morewood, becoming a part of this campaign was about trying to understand, even if only slightly, what her sister deals with on a daily basis.



As her video for the campaign shows, when the transformation is complete and Morewood takes her first look in the mirror to see her appearance, she is quite taken aback. The model instantly feels a shift in her emotions and her confidence, claiming:

It’s not about other people judging me. It’s more about how I feel about myself, my self-esteem. I already feel less confident, and that is something my sister has had to deal with for years.

What sk:n clinics has done with this campaign is certainly interesting, and it has created a new way to address the importance of raising serious awareness about the emotional level on which a condition like acne can affect individuals who suffer from it.


Is it truly possible though for women who participate in a campaign like this, such as Morewood, to understand the impacts of acne when for them, the problem is not real? Critics may say it is unlikely, and that spending an hour or a day with prosthetic acne, knowing it can come off after the conclusion of the project, is in no way similar to actually dealing with the problem day in and day out, and they would have a point.


Nevertheless, though, this is one of the most genuine approaches to understanding and raising awareness about the impacts of acne, and that is at least something to value.


Even if the actual experiences of Morewood and others in the campaign can never truly reflect the experiences of individuals who suffer from serious acne, the fact that even such a small dose of what acne-sufferers go through could so drastically affect these women’s emotions and confidence speaks volumes. It shows that the drastic shift in attitude which sweeps over these women after only a short time in the shoes of individuals who deal with acne is only a fraction of what the latter truly feel. In a sense, by attempting but not really being able to grasp what acne is like for those who actually deal with it, the campaign may be sending the strongest message of all.


For more information on sk:n clinics or to learn more about their Acne Uncovered campaign, visit them online at


How do you feel about sk:n clinics’ latest ad campaign? Do you think this approach can change how we see acne and its impact? Share your thoughts in the comments below or tweet me @tamarahoumi