With demand for organic beauty products on the rise, it’s not surprising that there has been a burgeoning of companies which have built their brands on the concept of natural skincare and beauty.

 

Because so many all-natural products boast the same commitment to their lack of harsh chemicals and toxins, one of the most effective ways for natural brands to set themselves apart from competitors is by skillfully framing themselves properly within the market. For this purpose, a natural skincare company’s strongest tool could be the proper PR plan. A great PR company will favorably position a brand by highlighting its unique aspects which set it apart and can make it especially appealing to the public.

 

As for the consumer, with a lot of choices comes a lot of necessary decision-making. Without the brand differentiating itself from competitors in the marketplace, particularly in ways that can drive said decision-making and pull them towards one brand over the others, consumers may go in a completely different direction. For instance, some consumers have taken natural beauty and skincare into their own hands by creating their own products at home.

 

An excellent example would be in the case of sugar scrubs, which have gained popularity because of their simplicity and effectiveness in exfoliating and brightening the skin.

 

Check out our top winter sugar scrubs that you can make at home for those times when you’re at loss for picking the right product off shelves!

 

radmegan.com

radmegan.com

Vanilla Brown Sugar Scrub

Who doesn’t love the warm smell of vanilla during the winter? Paired with sweet brown sugar and a bit of almond extract, this sugar scrub will not only leave your skin feeling amazing, but it will have it smelling incredible as well! To create this scrub, simply mix 1 cup of brown sugar, 1 tsp. of vanilla extract, ½ cup of almond oil, and ½ tsp. of vitamin E oil.

 

 

sugarandcloth.com

sugarandcloth.com

Chocolate Peppermint Sugar Scrub

‘Tis the season for all things chocolate and mint. We combine the flavors in our lattes, our cocoa, and our desserts, so why not put a little bit on our faces? To make the scrub at home, mix about 1 cup of white sugar with 2/3 cup of coconut oil, ½ tsp. of vanilla extract, 3 tsp. of organic cocoa powder, and about 30 drops of peppermint oil.

 

 

 

classyclutter.com

classyclutter.com

Apple Cinnamon Sugar Scrub

The smell of a warm apple crumble or apple pie is enough to make just about anybody’s mouth water. Achieve that same warm, rich aroma that you get from these sweet treats with this easy sugar scrub. Cinnamon is also a great stimulator for the blood under your skin, which will leave your cheeks rosy and glowing. To create the scrub, just mix 1 cup of brown sugar, 1 cup of white sugar, 1 tsp. of apple pie spice, 1 tsp. of cinnamon, and ½ cup of coconut oil.

 

 

 

What are some of your favorite all-natural sugar scrubs? Share them with us below or tweet me @tamarahoumi