First Lady Michelle Obama celebrated the fourth anniversary of her “Let’s Move” exercise and nutrition campaign on the “Tonight Show” with Jimmy Fallon on Thursday night. She even took part in a comedy sketch with Fallon and actor Will Ferrell.


(Related: Get First Lady Michelle Obama’s Look On ‘The Tonight Show’)


The First Lady first addressed her concern for the nation’s ever-increasing childhood obesity rate nearly a year before she announced the launch of “Let’s Move” in February 2010.  The press release issued by the Office of the First Lady when the campaign was launched states that childhood obesity has tripled over the past three decades and that nearly one in three children in America are overweight or obese. Data also suggests that one third of all children born in 2000 or later will suffer from diabetes at some point in their lives.  Additionally, people who are overweight are at an increased risk of developing heart disease, high blood pressure, cancer, and asthma.


Since the campaign’s launch four years ago, the First Lady’s goal has been simple: Get Moving. Calorie labels and nutrition facts have found their way to fast food menus and the sides of vending machines in an effort to provide education for families to make smarter eating choices. 75% of schools pledged to reform their cafeteria menus and provide more balanced meals to students. Media outlets, like NBC, Universal, Viacom, and Disney, all joined the effort for a more fit America.  These various media outfits initiated public service announcements and special programming to get the word out to kids and parents to eat healthier and go outside. In addition, professional athletes have lined up behind the First Lady to promote “60 Minutes of Play a Day” to help encourage children to leave their gadgets at home for an hour a day and get outside to get active.


Michelle Obama Want to See How You Move

First Lady Michelle Obama’s newest campaign in the #LetsMove movement.

Now, the First Lady is urging people to share their fitness routine via social media, on Facebook, Twitter, Instagram, and Vine using the #LetsMove hashtag. Go check out her new video announcement on YouTube encouraging Americans to show the First Lady how you move.


What is your daily exercise routine? Do you put in your 60 minutes a day? Let’s talk health and fitness here in the comments section below, or you can tweet me @TiffaniJPurdy and send me your fitness routines with #LetsMove!