We are only days before the big launch of Apple Music and already the streaming service is under some intense fire.  Below we have provided details about the backlash Apple Music has experienced to date, so that you can make an informed decision about whether or not to subscribe to their service.

 

It was initially reported to Rolling Stone that “the company is not threatening to remove music from its iTunes Store by artists who do not sign up for its new streaming service.” At first this seemed like a good way for the company to clear the air. However, following their announcement, Apple started to promote a three-month free trial for all first-time subscribers. The question then became: If the new subscribers are getting the music for free, who would pay the artists?

 

Girl listening to music on her headphones

Apple Music is potentially the platform to take all the right steps in music streaming, so long as it plays by all the rules. (wiseinkblog.com)

Apparently, the lack of intent to pay royalties led labels and artists to retaliate and decline proposed agreements with Apple Music. Since then, we have learned that Apple’s alleged response is that songs from those artists and labels would not be included in the service. It was only within the parameter of going three months unpaid that the agreement could follow through — no substitutions.

 

 

This argument motivated the spontaneous and rambunctious personality of the popular Taylor Swift to write an open letter and publish it on her Tumblr, disgracing Apple’s decision.

 

“Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing…It’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”

 

Swift spoke on behalf of up-and-coming indie artists, independent labels, and those striving for success through music. Her argument is that without any money, artists cannot continue on to support themselves. Her letter naturally went viral and seemingly made an impact on Apple Music because the company then released a revamped policy, acquiescing to the needs of the artists. All artists will now be compensated , starting with the three-month free period for new subscribers.

 

It seems that Apple’s initial marketing strategy was based on hope for a large return on investment. Instead, artists and labels saw what they would be missing up front and didn’t want to sign any papers on an empty promise. The second that this idea spread like wildfire, it started to have an impact on the potential audience Apple Music would gain. If the company had stuck to their original word, the service slated to be the one to “get it right” would be the one to fail the hardest and the quickest. By issuing a revised statement and doing it so quickly, Apple has corrected its reputation and regained the loyalty of their audience, particularly those on social media.

 

What do you think? Should this situation have escalated this quickly? Were you planning on that free trial? Why or why not? Let’s talk about this! Comment below or please find me on Twitter @antoinette_8a.