The use of social media as a marketing and promotional platform is a tactic that has been growing in popularity as technology continues to advance. Every day people are finding more ways to get on the Internet, in any capacity.


Madline Stuart, 18-year-old with Down Syndrome from Australia, is using her modeling shots to promote awareness for Down Syndrome.

Maddy’s story is gaining traction and advancing her goal to promote awareness every day (

Madeline Stuart, also known as Maddy, is 18 and working towards a modeling career in Australia. She has Down Syndrome and is combining her love for modeling with her Instagram account to promote awareness for this condition. Her goal is to make the world understand that those with disabilities are fully capable of pursuing his or her dreams. Her Facebook page currently has at least 320,000 followers and counting. She posted the following:

“[Modeling] will help change [society’s] view of people with Down Syndrome, exposure will help to create acceptance in life.”


Stuart’s mother, Roseanne, exclaimed that the search for an agent has been a grueling task because of agents’ reluctance to work with her daughter’s condition. In an interview with Daily Mail Australia, she stated that “only when [Maddy] gets lots of attention through social media will the [modeling] world look at her. This is unfortunate but true, and she really wants to change the way people discriminate against disability.”


According to the Center of Disease Control and Prevention, one in 700 babies are born with Down Syndrome annually. However, not all who have this condition require full time care or assistance. This is the truth that Stuart and her mother are trying to spread and instill in others.


“People with Down syndrome can do anything, they just do it at their own pace. Give them a chance, and you will be rewarded beyond your greatest expectations,” says Maddy’s mother.


Maddy and her mother are finding the positives to an increased use in social media. They are taking advantage of the potential exposure that may result from going viral. It’s about time the Internet was used intentionally for good and not for slander.


How else can social media promote awareness? What issues need more attention? Share your ideas and positive thoughts in a comment below or with me on Twitter @antoinette_8a.