Building Lego houses and thinking out loud are only two of Ed Sheeran‘s talents. Other than his skyrocketing music career, Sheeran is also a chef of sorts, emphasis on “of sorts.”

 

Prior to his back-to-back-to-back performance weekend in London, the teeny bopper artist tweeted to food conglomerate Domino’s Pizza that they should include his “om-nom-nom express, deluxe edition” recipe on their menu.

 

Graphic from Domino's featuring Ed Sheeran's pizza

Would you be daring enough to try Ed Sheeran’s special pizza? (pizzalegends.co.uk)

With favored ingredients of meat, peppers, olives, jalapeños, and buffalo mozzarella on top of a flavorful Italian crust, Domino’s had to jump at the chance to promote this creation.  Additionally, Pizza Legends offered a 30 percent discount if pizzas were ordered through their website.

 

This was a great marketing move for all parties, even if the partnership is temporary.  Domino’s received publicity from untapped audiences and Sheeran was able to make a dream come true with one of the world’s beloved foods. Nina Arnott, a representative from Domino’s noted, “it’s important to have things to aim for in life — and while he might have conquered the music charts, we’re interested to see how popular his creation will be among UK pizza fans.”

 

If you could create a magic Domino’s recipe, what would it be? Share your cravings with us in a comment below or find me on Twitter! @antoinette_8a.