Rock music was born in the United States in the 1950s, a genre with roots in R&B and country music. In the 1960s, many subgenres of rock emerged around the world. One of these new subgenres was Andalusian rock.


In Spain of the 1960s and early 1970s, various groups pertaining to this new subgenre sprung up all over the Andalusia, the southernmost region of Spain. It’s important to understand that Andalusian rock is not merely rock from Andalusia. Rather, Andalusian rock is its own subgenre with its own influences, history, and style.


One of the more well-known Andalusian rock bands was Iman, Califato Independiente. The group combined Andalusia’s traditional music with self-described styles: progressive rock, Arabic melodies, fusion jazz, and Latin American rhythms.


In a sense, the subgenre itself tells the story of Andalusia. Its influences would be nonexistent without the significant Arabic presence throughout Andalusia, Spanish colonialism in the Americas, and, of course, flamenco.

Andalusian rock maintains the traditional beats and rhythm associated with flamenco music.

Andalusian rock maintains the traditional beats and rhythm associated with flamenco music.

The flamenco influence in Andalusian rock is often evident in the traditional African-rooted beats, typical vocal style, and presence of certain instruments characteristic of flamenco — the flamenco guitar and castanets, for instance.


Flamenco music was born out of the experiences of gypsy communities around Andalusia, which included expulsion and oppression. The music is embedded with intense feelings — often of pain — and passion that have been preserved for years through folkloric tradition.


Andalusian rock is testament to what embracing change can bring about. Its musicians hang onto their roots in flamenco, but they embraced new innovations in music and style. They allowed flamenco to change its form and for its history to be told through an entirely new outlet.


Here at MUIPR, we understand the importance of embracing change and keeping at the forefront of innovation. However, we make sure to not let our essence as a company slip away through this change; we’ll preserve our hands-on, no-nonsense approach to PR and our thoughtfulness when helping our clients.


What do you think are the benefits that an embracing of change can bring about? Share your thoughts in the comments section below or on Twitter @ryanlawlessness