This fall, the 45-year-old children’s television show “Sesame Street” will start airing new episodes on the premium cable network HBO.

 

HBO Go home screen

(graduatedculture.wordpress.com)

Sesame Workshop, a nonprofit organization that produces educational programs, made the surprising announcement last week that they’re teaming up with HBO for five seasons of “Sesame Street.” The partnership may seem odd since the network almost exclusively airs TV-MA programs, but this could turn out to be a match made in heaven. Sesame Workshop was in desperate need of finances to keep the show running, and HBO appeared at just the right time to help.  

 

Sesame Workshop’s CEO, Jeffrey Dunn, said this relationship gives the nonprofit “critical funding it needs to be able to continue production of Sesame Street and secure its nonprofit mission of helping kids grow smarter, stronger and kinder.”

 

Netflix home screen to choose regular or kids section

(penelopesoasis.com)

What is it that HBO is gaining from this partnership? HBO has been around for a long time, but Netflix has about eight million more viewers. Netflix has recently uploaded their own exclusive children’s shows, such as, “H2O: Mermaid Adventure,” “Turbo Fast,” and “Dinotrux,” that have all helped expand their audience. If HBO has their own exclusive set of children’s programming, then more parents may decide to purchase the premium network since it would offer shows targeted at both adults and the kids.

 

Not all fans of “Sesame Street” will want to purchase a premium cable subscription to watch new episodes of the show, and they won’t have to. Nine months after a new episode airs on HBO, it will appear on PBS at no cost to the noncommercial station.    

 

Will HBO continue to pick up shows for kids? Can HBO successfully reach a younger audience? Leave a comment or talk to me on Twitter @Karbowski_Devon.