In March, Honey Maid Graham Cracker Company launched its new campaign, “This is Wholesome.” The campaign features commercials that depict a multitude of different families. It shows a two-dad family, an interracial family, a single dad family, a military family, and a rocker family. The tagline for the ad says, “No matter how things change, what makes us wholesome never will. Honey Maid. Everyday wholesome snacks for every wholesome family. This is wholesome.” The ad is geared toward the growing number of families that do not exhibit the traditional family structure.

 

An interracial couple shown in the Honey Maid commercials (marketmenot.com)

As a result of the campaign, the company received backlash from those opposed to the discretion of these families as “wholesome.” There was feedback that described the ads as “disgusting” and “not wholesome,” but along with the negative feedback, there was a considerably greater amount of positive feedback from those who loved what Honey Maid had done. Other companies, such as Coca-Cola and Cheerios, have featured campaigns similar to that of Honey Maid’s Wholesome.

 

Along with advertisements, the role of transgender, gay, and non-traditional families are becoming increasingly more visible in today’s popular culture. Throughout most of television history, the roles of gay and transgender characters were very restricted. They were mostly depicted as either the comic relief, and their sexual preference was their only identifying characteristic. Today, It is not uncommon to see gay and transgender characters have more dynamic roles, like in popular shows such as “Glee,” “Modern Family,” and “Orange is the New Black.” The lives of the non-traditional characters in these shows do not simply revolve around their sexuality.

 

The visibility of gay and transgender people in the media as represented in ways that are not solely based on their sexuality is a relatively new trend. It is important that these characters become far more visible in mainstream media, so that there will continue to be a greater acceptance of other people. By showing families that break from the social norm and people with differing sexual preferences, the media is representing a more realistic picture of people and the world we live in today.

 

What do you think about the greater visibility of LGBTQ characters in the media? Let me know in the comments below or tweet at me @whatsthesich