CNET, one of the most popular tech brands in the world, kicked off its annual “Next Big Thing” Supersessions at the 2015 International Consumer Electronics Show (CES) in Las Vegas on Tuesday, January 6. The wildly popular CES draws in thousands of tech enthusiasts each year as dozens of consumer heavyweights and lightweights alike demonstrate their latest innovations. CNET’s coverage of CES offers live streaming and reporting from


Samsung Bendable TV Picture

Samsung’s 105-inch bendable TV won’t hit the market until 2016 (CNET)

Prior to the official kickoff on Tuesday, CES held a dizzying 10-hour PR extravaganza on Monday, with the likes of LG, Sharp, Panasonic, and Samsung all taking the stage. During the event, dozens of executives spoke to the press about their new products, and Samsung wooed the crowd into a dream-like state when it revealed its highly anticipated 105-inch bendable TV that 99 percent of us will never own.



Paual Mascarenas Picture

Ford CTO Paul Mascarenas speaks at the 2015 CES (CNET)

Ford — whose parking brake disaster in the early 1990s injured dozens and killed several, creating one of the worst public relations disasters in automotive history — was also on hand. Ford’s press conference was somewhat panned for its yawn-factor, compared to the other participants, but certainly Ford has incited more regretful feelings from the public.


CNET’s own “Next Big Thing” Supersession, located at Tech West, featured a look at virtual and augmented realities with the founders of Jaunt, Razorfish, Technical Illusion, and Oculus. CNET’s live stream attracted millions of tech fans to, as correspondents live-blogged the event’s press conferences, product demonstrations, and keynote addresses, while flurries of publicity rained down like dollars falling from the sky.


The impact of the appearances at CES can’t be understated. The combination of networking and media attention affects more than the tech giants that have household names and cemented reputations. The unknowns of CES, and there are many, stand to see magnificent gains from their participation in the event. The average business owner could only dream of generating such mass media exposure from a single event. Positive media attention can have a sizable impact on a company’s success. Ultimately, however, it is the impact of the media attention, rather than the size of the media attention, that matters most.


Did you watch CNET’s coverage of 2015 CES? What products are you most excited about? Leave us your thoughts in the comments section, or tweet me @nataliepetitto.