Forever 21 (F21) is a popular department store for young women and men, offering thousands of fashionable clothing at reasonable prices. However, what many of these young patrons may not realize, is F21’s evangelical religious affiliation. In addition to F21’s founder, Do Won Chang, being a born-again Christian, printed on the bottom of every F21 bag is the bible verse “John 3:16.”

 

Although there is nothing wrong with shopping at retail outlets with a religious affiliation, we were a little surprised to learn of F21’s Christian values given its slew of controversies over the past few years. Controversies at large corporations are not unheard of; yet, with religious-themed collateral and a family of born-again Christians, one has to wonder whether or not F21’s business model stands true to Christian-centric morals and values.

 

Recently, the company was under fire for cutting workers hours, as many believed the cut backs were directly correlated with F21 not wanting to cover full-time employee benefits under the Affordable Care Act (ACA). F21 suggested that ACA was not the reason for the cutbacks; yet, we find this hard to believe given the timing of the cutbacks, and it makes us wonder whether or not the company deeply cares about its employees as a Christian company ought to.

 

Supermodel Chrissy Teigen was told she was too fat for Forever 21 (onetheurbandaily.com)

Amidst criticism for Christian-focused t-shirt images and slogans, the latest F21 news starred model Chrissy Teigen who reported that the company fired her for being “too fat”. “I actually was fired from a job, Forever 21. They booked me directly when I was much younger and I showed up on set, they asked me if they could take a photo. And they shoot that photo off to my agency who then calls me as I’m sitting in the makeup chair and they say, ‘You need to leave right now, they just said you are fat and you need to come get your measurements taken,'” remarked Teigen in an interview with DuJour Magazine.

 

How could a Christian company fire a woman for being too fat? Is it not Christian-like to love everyone, regardless of their shape or size? When all God’s creations are beautiful, it seems wrong that a religious clothing retailer like F21 would continue to perpetuate the idea that girls should be a certain size to be considered beautiful.

 

The controversies and unpopular decisions that surround F21 only appear to confirm that, like most other big businesses, F21 may very well be solely laser-focused on making a profit. In self-identifying as a Christian retailer, however, F21 may actually draw more negative than positive attention each time they make these unpopular decisions.

 

What are your thoughts on Forever 21 and it’s Christian associations? Should their business model be affected by Christian morals and values? Let me know in the comments below or find me on Twitter @whatsthesich