Memories of this writer’s ascent into the world of “girl” almost always included the smell of mom’s “LUSH Karma” potions sifting through the air. Those yummy smells beckoned one certain study abroad troupe through its warm doors while overseas. Our peacoat-clad group couldn’t stand the Edinburgh chill a moment longer, and it was LUSH that welcomed us in with open arms.


Today, the company continues to have a presence in this writer’s life as research unfolds for MUIPR’s “companies doing good” angle. To be honest, not knowing much about LUSH besides its affinity for sweet soaps disguised as play toys helped shape an understanding that corporations can really give back to their communities. LUSH does, and in a groundbreaking way.


For their latest ethical campaign, the company recently decided to tackle the international plague that is shark finning. Watching “The Cove” proved for an incredibly sad day in college documentary class; after viewing, it makes an audience understand why LUSH chose this issue to devote its efforts. Teaming up with filmmaker Rob Stewart’s organization “United Conservationists” and in celebration of  the Discovery Channel’s “Shark Week,” LUSH developed its very own “Shark Fin Soap.” The company’s website describes it as:

“a softening seaweed, scrubby fine sea salt and zesty lime oil make it a refreshing way to cool down this summer. 100 [percent] of the price of this soap will be donated to United Conservationists, a non-profit organization dedicated to the protection and conservation of sharks through its Fin Free movement.”


That’s right, LUSH doesn’t just care about animal rights, it is one of those few corporations that actually does its part by implementing change. By joining the #finfree movement, consumers are encouraged to sign the petition to end shark finning without being conned into shedding their wallets. No shedding here; adorably delicious soaps retail for less than $6. There is a limited amount of the Shark Fin Soap available in stores, to meet the commitment of the donation of $142,800 from LUSH to United Conservationists. The donation will be going toward the FinFree Toolkit, which will be an online guide made available for free to activists and conservation groups and provides a platform for pushing for the ban of shark finning; and to the US rights to the documentary, “Sharkwater,” which has been instrumental in shark finning bans so far, and the United Conservationists hope to release online for free viewing.


It’s these rare cases that spark hope where left is none. LUSH inspires other corporations to lend their best efforts in the fight against environmental peril. Being equipped with this knowledge makes for a better buying experience and a clear conscience. Thats something is big; it’s the kind of something that will have this writer sharing Karma Kreams with her daughters as well. That’s a gift that keeps on giving.


So, what are your thoughts on LUSH tackling shark finning? Would you buy their soap in celebration of Shark Week? What are some other corporations you think are doing good by their consumers? I’d love to hear what you think! Share your thoughts in the comments or tweet me @Kelseymbro