Each week, we strive to spotlight companies with promising practices that drive profitability and brand public relations.


This week, we profile, Intuit, a $4.5 Million application software corporation founded in 1983 by Scott Cook and Tom Proulx.  Today. Intuit provides financial and tax preparation services to small businesses, accountants and individuals.


Headquartered in California, Intuit treats its employees with the support and respect it believes they deserve, and therefore, creating opportunities for employees to adjust to corporate life and maintain a healthy work/life balance is of the utmost importance to Intuit.


Named as one of the top 100 companies to work for in 2014, Fortune noted that:


The Silicon Valley software firm (Quicken, TurboTax) gives employees fitness incentives of up to $650 a year for gym membership, swimming lessons, basketball-league fees, and Pilates classes. Some new hires are encouraged to spend their first month getting acclimated, with no specific assignments.


In one year, Intuit created 326 new jobs with 7,728 US employees and 1,197 employees serving abroad, and in the past year alone, the company has witnessed a 4.40% spike in full-time job growth, an increase that not only benefits its customer base, but also seeks to scale and capture larger sales opportunities in the markets they serve.


What approaches can other companies implement to ensure that their growth rates match that of Intuit? Perhaps investing in company retention and employee happiness can go a long way in keeping the right full time employees (FTEs) to facilitate an intensely loyal consumer base. Moreover, respect is key. Happy employee, happy life. Therefore, brands that treat their employees like family are primed to see success materialize.


Whatever works, we’re bound to decode the secrets of the top business models through our weekly corporate spotlight coverage.


Are there any other companies you would like for us to spotlight next? Have you had a positive experience using Intuit? Share your thoughts in the comments or tweet me @Kelseymbro