Brand PR teams around the United States discovered Monday just how important pop culture is to their marketing communications. Earlier this week, on Monday, May 4 to be exact, mobile and social audiences around the globe took to twitter, facebook, instagram and pinterest, to share status updates with the phrase “May the 4th be with you.” Often known as Star Wars Day, the “May the 4th be with you” celebration inspires brands and individuals to display tweets, GIFS, and memes on social media, in honor of the the special day.

 

Today, we take a look back at some of the geekiest ones we noticed on Monday. In no particular order, here are nine brands that did a spectacular job warming up to their audience with tailored “May the 4th be with you” campaigns for Star Wars day:


1. MacDonald’s Canada

Mcdonalds Canada (twitter.com/McD_Canada)

(twitter.com/McD_Canada)


2. Charmin

Charmin among brands geeked out for Star Wars Day. May the 4th Be With You.

(https://twitter.com/Charmin)


3. Phillips

Philips among brands geeked out for Star Wars Day. May the 4th Be With You.

(twitter.com/Philips)


4. Crocs Shoes

croc shoes among brands geeked out for Star Wars Day. May the 4th Be With You.

(twitter.com/Crocs)


 5. New England Patriots

New england among brands geeked out for Star Wars Day. May the 4th Be With You.

(twitter.com/Patriots)


6. KitKat

kitkat among brands geeked out for Star Wars Day. May the 4th Be With You.

(twitter.com/KITKAT)


7. Crest + Oral B


8. Even Vanity Fair Magazine got in on the action

vanityfair among brands geeked out for Star Wars Day. May the 4th Be With You.

(twitter.com/VanityFair)


9. Lego

lego among brands geeked out for Star Wars Day. May the 4th Be With You.

(twitter.com/LEGO_Group)

 


It is good to see our brands channeling their inner geeky side to celebrate the special holiday. Taking advantage of unofficial holidays like this humanizes brands and endears consumers to them. When done properly, it is a safe way for brands to join a trending topic without getting into trouble or offending people. Brands should steer clear of sacred and revered holidays because it can be construed as self serving.

The one drawback to holidays like Star Wars day, is that one can easily get lost in a sea of digital chatter about the event. Therefore, brands must develop creative ways to stand out from various content types around the topic. We look forward to seeing how brands celebrate other unofficial holidays throughout the year.

 

Which brand’s interpretation did you like the most? Is it safe for brands to take advantage of unofficial holidays? Tell us in the comment section or tweet me @mo_yeen