Tag: Blizzard

4 PR lessons we can learn from Blizzard’s ‘Warcraft’ movie

Warcraft movie release image

Blizzard and Legendary Pictures released the trailer for their upcoming “Warcraft” movie at the 2015 BlizzCon event, which is based off of the developer’s real time strategy game, “Warcraft: Orcs & Humans.” While many fans of the 21-year-old series were excited to see that there would be a movie adaptation, Blizzard has been dealing with… Read More

BlizzCon announcements fall short of grand expectations

BlizzCon 2015

Blizzard made some big announcements at the developer’s annual BlizzCon convention, but some of the gaming news released has rubbed gamers the wrong way.   The “Hearthstone” card game’s senior game designer, Ben Brode, announced the game’s next expansion, “The League of Explorers.” This new adventure gives “Hearthstone” players 45 new cards, and will be… Read More

Blizzard’s ‘Overwatch’ beta could decide game’s fate

Overwatch promo graphic

Blizzard announced on Wednesday that they will be inviting the first wave of beta testers to try out their newest first-person shooter (FPS) “Overwatch” on Oct. 27.     “Overwatch” is Blizzard’s first attempt at a FPS, so many fans of the developer want to be a part of the testing phase to get a… Read More

Blizzard stands against third-party ‘Hearthstone’ software

The developers of the web app HearthArena have announced that they are creating an in-game overlay for “Hearthstone” that will rate cards to help players make better decks in arenas. Blizzard has since spoken out against this app because they don’t approve of third-party software in their games.             “Like any third party programs… Read More

‘Warcraft’ RTS series could revive after years of neglect

World of Warcraft

During the 2015 Gamescom, Blizzard announced that “Starcraft II: Legacy of the Void” will be the end of the “Starcraft II” storyline, and that they will now consider making a new Warcraft real time strategy (RTS) game.       A “Warcraft” RTS hasn’t been released since “Warcraft III: Frozen Throne” in 2003, so fans have waited… Read More

Blizzard’s ‘World of Warcraft Legion’: What’s to come?

On Thursday, Blizzard presented a cinematic trailer at Gamescom that announced the development of “Legion,” the sixth expansion to their popular online game, “World of Warcraft.”          Like most of the game’s expansions, “Legion” will have new dungeons and raids to take part in, 10 more levels to grind out, and a new… Read More

Popular game developers making the shift to mobile gaming

Mobile gaming has become a multi-billion dollar industry that is only growing stronger as the popularity of smart phones and tablets continue to rise.   Now that mobile games are becoming lucrative, more PC and console game developers are starting to take notice. These companies aren’t just small developers, by any means. Japanese video game developer and… Read More

Good Vibes at BlizzCon 2014: World of Warcraft, Diablo Expansions, Overwatch News

Blizzard Entertainment’s convention BlizzCon 2014 was held on November 7 and 8 at the Anaheim Convention Center in California. CEO Mike Morhaime acknowledged the culture of harassment that permeates the gaming community, and started off the convention asking for attendants to carry “good vibes” with them from the event.   Hearthstone, which is set in… Read More