Tag: Brain

New Study Shows Reversal of Direction in Imagination and Reality

Scientists at the University of Wisconsin-Madison recently challenged notions of imagination and reality in discovering a concrete separation. Researchers asked testing subjects to either imagine scenarios or to watch videos, and then tracked their brain’s electrical activities to analyze movement.   The study, entitled “Reversal of Cortical Information Flow During Visual Imagery as Compared to… Read More

The Scent of Attraction: How Smelling Good Can Improve How People Perceive Your Physical Attractiveness

When you’re getting ready to go out, you might start off by doing your hair, follow up with some make-up, and spritz yourself with your favorite scent as a finishing touch. After all, it’s not just enough to look good; you also want to smell good. What you might not have known, though, is that… Read More