Tag: Consumer Trust

Negative Backlash from “Blackfish” Continues to Strike SeaWorld

It has been a little over a year since the release of the documentary “Blackfish,” which told the story of a SeaWorld trainer’s death caused by orca whale captivity. Since then, millions have watched and witnessed the horror behind the show. Backlash from the film negatively affected SeaWorld’s image as a wholesome, family park, and… Read More

Brand Confuses Target Audience, “Land’s End” Offends Subscribers

“Land’s End” now delivers more than wholesome, khaki-filled catalogues to mailboxes nationwide. The preppy mainstay recently caught heat for offending its subscribers.   This August, select subscribers were outraged to find a corresponding copy of GQ Magazine, featuring a barely clothed Emily Ratajkowski. The model and actress was featured in a summer swimsuit photoshoot, barely… Read More

Christian-Centric Brand, Forever 21, Under Fire For “UnChristian-Like” Practices

Forever 21 (F21) is a popular department store for young women and men, offering thousands of fashionable clothing at reasonable prices. However, what many of these young patrons may not realize, is F21’s evangelical religious affiliation. In addition to F21’s founder, Do Won Chang, being a born-again Christian, printed on the bottom of every F21… Read More