Tag: content

What are the current trends and challenges in digital publishing?

Future of Digital Publishing at SMW Lagos

Social Media Week Lagos is officially here, and we will be providing exclusive coverage from the many panels, masterclasses, and talks that make the event.   Digital publishing is growing globally; everyone is either online or considering it. These days, anyone can claim to be a digital publisher if they upload online. Although Nigeria is new… Read More

Thought leadership tips for small business

Highway signpost picture

Being identified as a thought leader can significantly impact a business owner’s capacity to reach a broad audience of prospects. It builds trust and ultimately leads prospects toward the sales funnel.   “But my business is boring.” This is a common response among business owners when encouraged to create content about their industries. Every industry,… Read More

More PR companies are adding content marketing to their list of services

Content is King chalkboard picture

It may have taken time to convince PR professionals that content marketing was more than a trend, but the necessity of implementing content marketing into PR strategy has become impossible to ignore. Traditional PR agencies, particularly big name companies like Weber Shandwick, added content marketing to their list of services years ago. With the public’s appetite… Read More