Tag: crisis pr

3 crisis communications lessons we can learn from the KKK leak

Guy Fawkes masks are worn

The hacktivist group Anonymous started leaking the names of over 350 individuals that they claim are Ku Klux Klan (KKK) members on Nov. 5. This incident is potentially damaging to any employer that had an employees name appear on Anonymous’s list.   With the rise of hacktivism, it’s important for PR teams to have a plan… Read More

Nestle and U.S. Forest Service’s PR problem over water permit

San Bernadino mountains

Multiple environmental groups filed a lawsuit against the U.S. Forest Service on Tuesday for letting Nestle siphon water from the San Bernardino National Forest for the past 27 years with an expired permit.      The plaintiffs in this case believe that draining the water for all these years has been potentially damaging to the forest’s… Read More

The top 3 things PR pros can learn from Subway

Subway restaurant

In July, Subway spokesman Jared Fogle was under investigation by the FBI for the possession of child pornography, and Subway has been dealing with a massive public relations disaster ever since.   Fogle has appeared in Subway commercials for 15 years, and he became the face of the company. After he plead guilty to having sex… Read More

Ashley Madison leaks continue to grow, and so do the lawsuits

Ashley Madison leak

In July, hackers started releasing customers’ personal data from the online dating site for people looking for an affair, Ashley Madison. Now, the data leak seems to have gotten much worse.       Last week, hackers leaked 20 gigabytes of data taken from the dating site, which was double the amount of information exposed only… Read More

Indiana Moves to Rebuild Image – Hires PR firm


In the wake of national criticism from major organizations and residents of Indiana, Governor Pence’s attempts to pacify the media and nation about the now infamous Religious Freedom Restoration Act has backfired. First, he tried to defend why he passed the controversial law. In an Interview with George Stephanopolous of ABC’s This Week, Governor Pence… Read More

Sabra recalls 30,000 containers of potentially contaminated hummus

Sabra hummus on the shelf in a refrigerated section of a grocery store.

Hummus has surged in popularity over the last few years, and it’s not hard to see why. The chickpea based spread possesses a high protein and fiber content, providing a healthy alternatives to other dips, such as guacamole and ranch. Sales have experienced steady growth over the last decade, taking it from a rare find… Read More

Rolling Stone’s Never-Ending Public Relations Nightmare

Rolling Stones Magazine Logo

In November 2014, Rolling Stone magazine published “A Rape on Campus,” an article describing the gang rape of a University of Virginia freshman by members of the Phi Kappa Psi fraternity. The story, which was highly critical of UVAs handling of the situation, immediately went viral. Soon after the article’s release, several news organizations, including the Washington Post, questioned… Read More

SeaWorld Attempts to Repair Image with PR and Smear campaigns


No stranger to controversy, Seaworld has had its share of negative press, including a 2013 documentary still fresh in the public’s mind. “Blackfish” tells the story of Tilikum, a killer whale being held captive at SeaWorld Orlando and responsible for the deaths of three people, including SeaWorld Dawn Brancheau. Despite boycotts, protests, and widespread backlash… Read More

Organic food company Amy’s Kitchen proves the worth of going the extra mile in crisis communications

When a crisis hits, it is crucial for a brand or company to respond in a prompt, intelligent manner to maintain a positive reputation in the eyes of the public. Even in the realm of positive crisis communications, however, it’s still possible to differentiate between efforts that simply get the job done and approaches that… Read More

Make No Mistake: Brian Williams and the Public’s Intolerance for Mistakes

Brian Williams picture

The Brian Williams “misremembering” scandal is yet another example of the public’s penchant for taking down public figures. In an era when the speed of the news moves faster than the actual news, it’s no longer a surprise to watch careers go down in flames on live TV. What’s surprising is the enjoyment the public… Read More