Tag: Crowdsourcing

Google crowdsourcing crisis highlights dilemma for brands seeking to empower public

Image of someone holding a phone in their hand with the Google Maps application in use.

Google has officially set things straight after its crowd sourcing approach to content building led to the appearance of racial slurs in Google Maps search results.   The search algorithm responsible for stirring up controversy made it so that users who searched for the terms “nigga house” or “nigger king” on Google Maps were directed… Read More

Crowdsourcing: The Future of Fashion is Now

For many years, designers have been the reason people buy clothing from certain companies. The designer behind the product was the main attraction, and, in fact, a way of owning prestige among other companies. However, realistically relying on a small group of people for creative inspiration is limiting. Instead, a handful of companies have begun… Read More