Tag: Food Recall

Beech-Nut builds positive brand image through crisis communications following recall

For food companies and manufacturers, a recall can spell disaster as questionable product quality begins to stain brand image and negatively influence the trust of consumers.   Many food companies have proven that with the proper crisis management and approach to communications, a problematic situation can be transformed into an opportunity to exhibit positive values,… Read More

Sabra recalls 30,000 containers of potentially contaminated hummus

Sabra hummus on the shelf in a refrigerated section of a grocery store.

Hummus has surged in popularity over the last few years, and it’s not hard to see why. The chickpea based spread possesses a high protein and fiber content, providing a healthy alternatives to other dips, such as guacamole and ranch. Sales have experienced steady growth over the last decade, taking it from a rare find… Read More

Organic food company Amy’s Kitchen proves the worth of going the extra mile in crisis communications

When a crisis hits, it is crucial for a brand or company to respond in a prompt, intelligent manner to maintain a positive reputation in the eyes of the public. Even in the realm of positive crisis communications, however, it’s still possible to differentiate between efforts that simply get the job done and approaches that… Read More