Tag: kfc

KFC UK Moves to Rebrand With Emotional Advertising 

After 10 years of steady growth, KFC UK experienced sales slumps in 2013. Since then, the fast food giant is looking to rebrand its image by connecting to its consumers through the use of emotional appeals in their new campaigns. The campaigns will also incorporate digital strategies. KFC believes that it needs to rebrand in order… Read More

KFC brings mobile payment option to Ghana

Many Africans experience what can only be described as a tumultuous existence. From Ebola to the threat of the Boko Haram terrorist group, it’s hard not to sometimes feel pessimistic about the state of the continent as a whole. However, along with recent announcements for an African Center for Disease Control, new economic developments may represent… Read More