Tag: marketing

4 marketing lessons we can learn from Bethesda

Fallout 4

Bethesda recently released their highly anticipated action role-playing game “Fallout 4,” and after only 24 hours, the developer sold 12 million copies, potentially making it the best selling game of 2015.     While many believe that the popularity of the series was the biggest contributing factor to the success of “Fallout 4,” it’s hard… Read More

Pharmaceutical industry bias leads to burial of drug side effects

Paxil pills spilling out of a bottle

The antidepressant medication Paxil was found to be not safe for teenagers in September, even though the pill’s original 2001 drug trial said otherwise. The pharmaceutical company GlaxoSmithKline funded the trial, and used their influence to suppress the negative results Paxil presented when used on teens.         GlaxoSmithKline isn’t the only pharmaceutical company that… Read More

The industry built around Facebook: The value of your personal data

Facebook thumbs up graphic image

This past April, Facebook Inc. implemented a policy which limits the data it makes available to commercial and non-commercial third party users. The new policy helps to protect Facebook users’ privacy but has had a significant impact on the industry which has sprung up around the social media platform’s data flow.   Most of the… Read More

New Jersey court upholds Borgata’s weight discrimination policy

A New Jersey appeals court ruled on Thursday that the Borgata casino can legally enforce their personal appearance standards by firing employees that gain or lose more than seven percent of their body weight.      The lawsuit was brought up against the casino in 2013 by 21 Borgata servers that claimed they were working in… Read More

Amazon’s ‘Prime Day’ sale damages member trust

Amazon shipment boxes on a conveyor belt for processing.

Last Wednesday, Amazon launched their “Prime Day” sale that offered deals to those with Prime memberships, but many customers were left sorely disappointed.   The goal of this sale was to increase subscriptions of the $99 annual Prime loyalty program membership by creating a Cyber Monday-esque event. This sale excited Prime members after Amazon advertised Prime… Read More

H&M misspells word on shirt, shows why brands should sweat the small stuff

H&M store entry with brand logo

“Genius is one percent inspiration and ninety-nine percent perspiration.” …and apparently so is “genious.”   This is according to H&M, who recently made the awkward mistake of misspelling the word genius on a men’s t-shirt that featured the aforementioned famous words of Thomas Edison.   While online archives show that the shirt was being sold… Read More

May the 4th be with you: 9 brands that geeked out on Star Wars day

Brands geek out for Star Wars Day. May the 4th Be With You

Brand PR teams around the United States discovered Monday just how important pop culture is to their marketing communications. Earlier this week, on Monday, May 4 to be exact, mobile and social audiences around the globe took to twitter, facebook, instagram and pinterest, to share status updates with the phrase “May the 4th be with… Read More

Everything you need to know about Protein World’s controversial “Are You Beach Body Ready” campaign

A Protein World advert displayed in an underground station in London which says Are you beach body ready?" has a petition calling for its removal; the petition has gathered tens of thousands of signatures

Once in a while, our PR team comes across an ad campaign littered with flubs that make us wonder whether the team behind the advert checked in with their PR and/or legal team before they developed the campaign. Such is the case with Protein World, a London-based weight loss supplements company that deployed a print… Read More