Tag: McDonald’s

McDonald’s facing negative PR and plummeting profits

McDonald's restaurant

McDonald’s has been facing public scrutiny this year after the animal rights group, Mercy for Animals, released an undercover video of farmers at T&S Farm abusing their chickens during the slaughtering process. T&S Farm is the chicken supplier for McDonald’s, so this has stirred up a PR disaster for the fast food chain.   How is… Read More

Aging brands struggle to remain relevant with the public

News of leadership changes at major brands reflect the changing landscape of American interests. Aging brands are suffering the consequences of a public that’s aging in reverse, and even national institutions whose logos we need only glance at to recognize are being affected.   McDonald’s, the once beloved chain that served as the go-to restaurant for… Read More