Tag: Nike

Concepts x Arc’teryx is a perfect example of luxe techwear

Cambridge-based boutique Concepts is, for many interested in street fashion, best known for a series of three collaborations with Nike Skateboarding that released in the late 2000s. The two companies worked on Nike’s wildly popular SB Dunk Low silhouette and effectively channeled Boston through an unconventional theme: lobster.   The first sneaker, the “Red Lobster,”… Read More

Celebrity Brand Ambassadors: How they Can Help or Hurt Your Brand

(fanpop.com)

Celebrities have been featured in advertising campaigns for decades, but celebrity brand ambassadors are a fairly recent phenomenon. There’s no doubt that the power of a popular celebrity helps brands sell products and reach mass audiences. Brands such as Nike, Coca-Cola, and Pepsi, for example, have maximized profits and increased brand awareness with the help… Read More