Tag: PR Lessons

4 marketing lessons we can learn from Bethesda

Fallout 4

Bethesda recently released their highly anticipated action role-playing game “Fallout 4,” and after only 24 hours, the developer sold 12 million copies, potentially making it the best selling game of 2015.     While many believe that the popularity of the series was the biggest contributing factor to the success of “Fallout 4,” it’s hard… Read More

4 PR lessons we can learn from Blizzard’s ‘Warcraft’ movie

Warcraft movie release image

Blizzard and Legendary Pictures released the trailer for their upcoming “Warcraft” movie at the 2015 BlizzCon event, which is based off of the developer’s real time strategy game, “Warcraft: Orcs & Humans.” While many fans of the 21-year-old series were excited to see that there would be a movie adaptation, Blizzard has been dealing with… Read More

3 crisis communications lessons we can learn from the KKK leak

Guy Fawkes masks are worn

The hacktivist group Anonymous started leaking the names of over 350 individuals that they claim are Ku Klux Klan (KKK) members on Nov. 5. This incident is potentially damaging to any employer that had an employees name appear on Anonymous’s list.   With the rise of hacktivism, it’s important for PR teams to have a plan… Read More

The top 3 things PR pros can learn from Subway

Subway restaurant

In July, Subway spokesman Jared Fogle was under investigation by the FBI for the possession of child pornography, and Subway has been dealing with a massive public relations disaster ever since.   Fogle has appeared in Subway commercials for 15 years, and he became the face of the company. After he plead guilty to having sex… Read More

3 things PR professionals can learn from Donald Trump

Photo of Donald Trump

On June 16, Donald Trump officially announced his candidacy for president.   When running for high office, a candidate’s image becomes everything. How a candidate handles matters of public relations will greatly influence how he or she is viewed by the public. Let’s look at decisions made by Trump to learn the do’s and don’ts… Read More

Mike Huckabee trapped in a public relations nightmare

Mike Huckabee speaking out in front of a podium.

When running for president, the last thing you want is a public relations disaster — let alone three in a one-month period.   In May, child molestation allegations came to light surrounding “19 Kids and Counting” star, Josh Duggar. Presidential candidate, Mike Huckabee, immediately stood by Duggar and publicly defended him. It was Huckabee’s statement… Read More

3 PR lessons we can learn from “The Briefcase”

In May, CBS aired the first episode of their new television show, “The Briefcase,” and controversy has surrounded the show since.   “The Briefcase,” created by Dave Boome, is a reality show that films two families with financial troubles. Each family is offered $101,000 and given the option to keep the money, split the money with another… Read More