Tag: PR Strategy

4 marketing lessons we can learn from Bethesda

Fallout 4

Bethesda recently released their highly anticipated action role-playing game “Fallout 4,” and after only 24 hours, the developer sold 12 million copies, potentially making it the best selling game of 2015.     While many believe that the popularity of the series was the biggest contributing factor to the success of “Fallout 4,” it’s hard… Read More

4 PR lessons we can learn from Blizzard’s ‘Warcraft’ movie

Warcraft movie release image

Blizzard and Legendary Pictures released the trailer for their upcoming “Warcraft” movie at the 2015 BlizzCon event, which is based off of the developer’s real time strategy game, “Warcraft: Orcs & Humans.” While many fans of the 21-year-old series were excited to see that there would be a movie adaptation, Blizzard has been dealing with… Read More