Tag: PR tips

4 marketing lessons we can learn from Bethesda

Fallout 4

Bethesda recently released their highly anticipated action role-playing game “Fallout 4,” and after only 24 hours, the developer sold 12 million copies, potentially making it the best selling game of 2015.     While many believe that the popularity of the series was the biggest contributing factor to the success of “Fallout 4,” it’s hard… Read More

4 PR lessons we can learn from Blizzard’s ‘Warcraft’ movie

Warcraft movie release image

Blizzard and Legendary Pictures released the trailer for their upcoming “Warcraft” movie at the 2015 BlizzCon event, which is based off of the developer’s real time strategy game, “Warcraft: Orcs & Humans.” While many fans of the 21-year-old series were excited to see that there would be a movie adaptation, Blizzard has been dealing with… Read More

Nestle: 3 things to do NOW to save face

A Nestle logo is pictured on a van outside the company headquarters in Vevey February 19, 2015.

When California’s drought caused a huge water crisis across the state, Nestle started facing endless waves of negative PR when they continued their water bottling operation within the area in need. The company’s situation has only gotten worse since, but there are a few changes they could make to help boost their brand image.  … Read More

The Ashley Madison breach: 4 things every PR pro can learn

Noel Biderman, Ashley Madison CEO

Last month, dating website Ashley Madison was hacked, and the personal information of millions of members was made public. Ever since the initial information breach took place, Ashley Madison has been facing a variety of public relations problems.     Ashley Madison may not be making the best public relations decisions, but there are a… Read More

Poorly tested “Batman: Arkham Knight” causes PR disaster

Batman

On Tuesday, Rocksteady Studios released their highly anticipated game “Batman: Arkham Knight,” but the hype died for PC gamers upon its arrival.   Many PC users reported a variety of issues, such as, texture bugs, frame rate glitches, game crashes, minimal graphics settings and a 30FPS cap. Console gamers on the other hand, weren’t faced… Read More

3 things PR professionals can learn from Donald Trump

Photo of Donald Trump

On June 16, Donald Trump officially announced his candidacy for president.   When running for high office, a candidate’s image becomes everything. How a candidate handles matters of public relations will greatly influence how he or she is viewed by the public. Let’s look at decisions made by Trump to learn the do’s and don’ts… Read More

3 things PR professionals can learn from #BlackLivesMatter

People holding up signs at a candle light vigil for Michael Brown

It has been three years since the murder of Trayvon Martin led to the creation of the #BlackLivesMatter movement; today, the movement is still going strong.   After George Zimmerman was acquitted for the murder of Martin, #BlackLivesMatter was tweeted by Patrisse Cullors. The hashtag spread almost immediately on Twitter, starting the online movement. Soon,… Read More