Tag: #SMWLagos

When social media and power collide

SMW Lagos

Social media has become a contentious space in Nigeria. In a society that is closed up and does not appreciate openness or transparency, Nigerian citizens have employed tools readily available on the Internet to expose corrupt practices of government officials. Beyond that, social media has been credited for playing a huge role in politics as… Read More

5 ways analytics can improve your digital business

Analytics involve using statistics to gain useful knowledge from data. There are of utmost important to businesses looking to connect with markets and audiences using a digital platform. When implementing business decisions, data collected from consumers always beats opinion and aids in crafting strategies.   Courtesy of Rainy Lemon, a company that provides digital marketing… Read More

What are the current trends and challenges in digital publishing?

Future of Digital Publishing at SMW Lagos

Social Media Week Lagos is officially here, and we will be providing exclusive coverage from the many panels, masterclasses, and talks that make the event.   Digital publishing is growing globally; everyone is either online or considering it. These days, anyone can claim to be a digital publisher if they upload online. Although Nigeria is new… Read More

West Africa’s leading airline announces sponsorship of MUIPR’s master class at Social Media Week Lagos

Arik Air, West Africa’s leading airline, announced that it is a sponsor of MUIPR’s master class in writing and communication, at the annual Social Media Week conference in Lagos. The event — which is being promoted using the official hashtags #SMWComms and #SMWAfrica — will take place on Thursday, February 26, from 12 to 1:00… Read More

Here’s What’s Ahead for Social Media and Technology in Quarter One of the New Year

It is going to be an exciting quarter one for the global technology world.   From the Consumer Electronics Show this month in Las Vegas, Nevada; to the Social Media Week Conference (SMW) occurring between February 23 and 27, in 22 cities around the world; and the SXSW Interactive taking place in Austin, Texas, between… Read More