Tag: Social Influence

Athletes lose sway over their own branded apparel

Just over half a decade ago, the bulk of male street fashion looked incredibly different from today’s popular styles. Large, loud branded tee shirts were the norm before modern subtlety and more minimalist designs took over. The concept of athleisure was still confined to certain circles, and sweatpants were rare whereas joggers are now ubiquitous.… Read More

Instagram phenom yogi Rachel Brathen breaks the internet

Yoga_Girl Rachel Brathen poses in a yoga position

When world famous yogi Rachel Brathen isn’t globetrotting and sharing her love of yoga with her 1.2 million Instagram followers, she is busy at home in Aruba cultivating her online presence and growing her personal brand. In just a few years, Brathen has built a significant social following by sharing her yoga journey on Instagram… Read More